Amplify your content marketing efforts
Target the right customers with compelling messages at the right time so they’ll be more likely to convert ✔️
Product pages get purchases & add-to-carts
Showing shoppers that your products are verified is a powerful conversion tactic. Add the trust badge to high quality product images & videos.
Order pages get more sales & upgrades
Whether you’re selling a service, online course, physical product, event ticket, or something else online, trust badges are a must-have on your order pages if you want to increase conversions!
Landing pages capture more leads
Want to increase eBook downloads or drive more RSVPs to your webinar? Visible trust signals near CTAs convert at an even higher rate. Turn your event registration into an RSVP frenzy.
Measure the true conversion lift of your marketing & sales efforts!
GROW SALES THROUGH ADVANCED TARGETING
Identify high-intent customers & nail your paid ads strategy 🎯
Visual trust cues can convert up to 300% more visitors into leads, demos and sales. No matter the channel, displaying our trust badge to potential shoppers in the creative of your ad supercharges CTRs, add-to-carts & completed purchases.
You can also use the badge to help segment your most promising customers by interests & preferences, among other criteria, then leverage your segments in Facebook, Google, Instagram, YouTube, LinkedIn, TiKTok, Snap and other popular ad platforms to deliver your most effective display ads.
ASSIGN REVENUE ACROSS THE WHOLE FUNNEL
Decrease customer acquisition costs while improving retention 📊
Measure actions tied to real revenue. Using the trust badge, all customer facing teams team can know which efforts bring in the right customers & which strategies keep them coming back.
Improve the accuracy of marketing’s ad spend by capturing online conversion efforts and matching them to all sales actions; even some that may happen offline – like phone calls. The trust badge can help add layers of transparency to the many types of content created for different stages of the buyer’s journey.
DOUBLE DOWN ON PROVEN VISITOR INTEREST
Bring back valuable website visitors 🖥️
Use the badge to pull website visitors back to your offers with more trustworthy content at critical touchpoints across your entire funnel!
Prominently display the trust badge in your remarketing & retargeting ads on Facebook and Google. Place the badge on your high quality product images in your transaction & post-purchase emails to take advantage of expansion revenue opportunities, increase AOV & boost repeat purchase rates.
Frequently asked questions 💡
The data formats we developed are especially easy for Python, R, Spark, Redshift, BigQuery: you name it. We also have standard integration schemas and recipes so that the data can be used in ad-hoc querying and dashboarding tools, such as Looker, Periscope, and Tableau.
For every piece you publish, there’s data to tell you how your audience is responding. Writing content can be deeply personal—and even today most content is still written because “it seemed like a good idea.” At the end of the day, however, content is written for the impact it creates on the business. Analytics for content marketing helps teams identify what content is creating the impact that they need, so they can work smarter, not harder.
Parse.ly helps surface these insights in a format that writers and creators understand, so they don’t need to turn to the analysts in order to become data-driven. Keep an eye on which direction your core KPIs are heading as you execute your content strategy, expand the content that works, and iterate.
With an at-a-glance breakdown of the traffic of days, weeks, or months across multiple channels, marketers know what pieces of content are performing. Track 30 unique attention metrics to understand how readers are interacting with your content. Parse.ly tells you which channels, campaigns, referrals, topics and more are creating customer conversions that move your business forward.
Marketing analytics is the study of data using technologies and processes to determine the success and ROI of marketing efforts. Being able to track and closely monitor how audiences interact and engage with your content is vital. With Parse.ly you can easily identify opportunities for improvement without the hassle of a large learning curve. Get the answers you need to be data-driven, without having to ask an analyst for some number-crunching.
Marketing analytics vary based on what type if business you run and which channels you use to attract and retain customers. Each channel includes its own set of metrics—for example, web, email, social media, and in-person events all have different objectives and means of measuring them.
All marketing analytics eventually boil down to:
- How does your business create revenue (B2B, B2C, ad-driven, online store, subscriptions…)
- How do you create customers (which marketing tactics lead to new customers)
- How many customers did you create
- How much does your average customer spend
- How much did you spend to create these customers
Here are some of the common marketing channels, and the metrics they care about:
- Email analytics: Views, unique visitors, campaign impressions, paid ad performance
- Social media analytics: Audience size, mentions, shares, likes, impressions, click-through-rate
- Web analytics: Views, unique visitors, campaign impressions, paid ad performance
- Content analytics: Content conversions, leads captured, subscriptions, purchases, views, engaged time, social interactions, and more
Parse.ly tracks your content as it is deployed across all your channels, and helps you identify which content leads to the engagement and “conversion events” that create revenue for your business and connections with your customers.
Content marketing ROI is a percentage that shows how much revenue you earned from your content program divided by what you spent.
Measuring all the ways content creates value for your business is the most important part—and there are many ways that it does. This could mean driving leads, selling products, advertisement revenue, or many other avenues. Keep in mind the lifetime value of a customer, and all the ways your content builds loyalty in your customer base.
Attribution can be tricky. Setting up a flexible, comprehensive tool like Parse.ly to track and attribute content interactions makes it easy for your team to understand the true value of your content.
Then you measure all the ways your business spends money to make your content program happen. These will include technology, salaries, partner fees, ad spend, and more.
Return on investment is the single most important measure of successful content marketing. Parse.ly helps you make your content programs data-driven, so you can make sure they have maximum impact and generate high ROI.
The general rule of thumb for marketing ROI is typically a 5:1 ratio. The most important thing is to understand how to create engaging content that motivates your readers to take the kinds of actions that create a return for your business. Measuring content ROI with Parse.ly is one of the best ways to learn how much value you bring to the table.
While tracking the ROI of content marketing can seem like a daunting task with multiple metrics and numbers, you can avoid getting lost in the forest of data by first identifying what actions move your business forward. There are many different types of these content interactions that contribute to your business. Some are large, like the purchase of a product, while others might be smaller, like signing up for a free newsletter.
Identifying, tracking, and then using this conversion data to inform your decision-making is a key part of running a successful content program, making it easy for your team to do that comes down to having the right tools in place.
Parse.ly allows you to track your content marketing ROI and generate insights that demonstrate your success. Choose from built-in conversion types such as newsletter signups, purchases, and referral links, or create your own to tie content strategy to key business KPIs. Easily respond to what’s trending and do more of what works.
The most common metrics used to measure content marketing ROI are newsletter sign-ups, subscription trial sign-ups, demo requests, white paper downloads, or purchases.
While the best way to measure conversion actions entirely depends on your business, it is NOT all about vanity metrics like Twitter followers or email open rates. These metrics can help add more color to the story of your users’ journey but they are less directly tied to revenue generating events.
Trust badges give you quick updates on data that are closer to the high-value actions that drive your business forward, whether it is by ad impressions, sign-ups for a paid subscription, purchases, or clicking referral links. The easy-to-use dashboard allows marketers to understand which content resonates and moves your business forward.
Easily split test products to determine the lift trust can add 📈
Know with confidence the impact trust has on your revenue goals with every offer, content asset & touchpoint across every stage of your product or service’s buying cycle.
Which pictures lead to the most purchases? Use the badge to A/B test which offers convert best so you can quickly scale what works & kill what doesn’t. Improve sales forecasting and better understand if your brand is meeting or exceeding your conversion goals.
