Empower sales teams with actionable insights
Sell smarter, close quicker, accelerate revenue, build TRUST with your audience(s) at scale đ
Accelerate conversion & revenue growth
Use trust to empower your sellers to stand out with immersive content and powerful insights that drive full-funnel buyer engagement.
Lead high-impact teams. Scale with confidence.
Unlock must-have learnings to level up your whole sales org and scale what your top performers are doing.
Make every touchpoint count â Every time!
Give your sellers easy, just-in-time access to the right content for their leads & prospects. Convert browsers into long-term buyers more often!
Selling has evolved. Make the most of every customer interaction!
CLOSE SALES FASTER USING TRANSPARENCY
Accelerate sales productivity âŠ
Boost rep productivity using our trust tool by identifying which content works best at converting users agnostic of stage during your product/service’s buying cycle.
Stop guessing which offers & content assets work at different touchpoints throughout various stages of your funnel. Use data to help you make these decisions so that sales can focus on closing deals quicker.
SCALE EFFICIENTLY WITH DATA-DRIVEN DECISIONS
Don't let opinion drive buyer engagement any longer đ
Data beats opinion. Feel confident your brand is providing buyers with meaningful digital experiences that drive sales cycles forward.
The data will tell you which offers, types of content & touchpoints result in completed purchases so you can match the info with your payment processing. Use the badge to supercharge what’s already working!
From there, all sellers should be able to access content insights gleaned from content proven to engage buyers throughout the entire sales cycle.
- Centralize all revenue generating content assets
- Democratize access to content collateral
- Use tools to serve the right messages at the right times
DRIVE REVENUE USING ADDED ACCOUNTABILITY
Align marketing & sales teams for deeper revenue attribution đŻ
Create the bridge between marketing & sales to give your whole revenue engine a holistic view of the buyer’s path to purchase.
Using the trust badge to help track revenue tied to your offers, campaigns, content assets & collateral helps both business units deliver high-level returns using one source of truth. Get results proven to enhance:
- Last-touch attribution
- Last non-direct touch attribution
- Single- vs. Multi-touch attribution models
- Linear attribution
- Time decay attribution
- Position-based attribution
The definitive guide to content analytics
Powerful solutions designed with sellers in mind.
In this guide, you’ll learn how to inspire buyers to act using powerful trust signals, engaging content, cross-team collaboration and more.
- Engage buyers: Deliver personalized, curated sales collateral and 3rd-party content across distribution channels
- Enhance your CRM: Leverage predictive content recommendations within your CRM to deliver the right message at the right time.
- Scale your success: Optimize your sales cycles by understanding which content engages with buyers to move them through the funnel.
Actionable takeaways you can use today: Learn how to measure and value your content better by understanding
- Content usage statistics
- Content engagement analytics
- Content value and ROI
Close more deals faster!
How can sales teams optimize their performance using our tool at the executive level? Use data driven decision making to secure stake holder buy-in across different teams by connecting upper funnel content assets to revenue outcomes, and understand what workflows, collateral, and messages are and arenât working.
Reporting on marketingâs impact on the bottom line. An ideal scenario for a CRO/senior sales leader is where they can confidently say “our marketing team has generated 300 sales this month resulting in $100,000 in revenue, at a cost of $50,000” at a senior management meeting. But you’re probably struggling to justify your budget and your marketing team is likely struggling to prove how marketing directly impacts sales. (Needs to change slightly)
Stop reporting on marketing’s potential. What if, instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by what channels. Marketing attribution allows you to close the data gap between sales and marketing meaning you can finally see how marketing impacts your sales.
Grow your sales and revenue at a lower cost.
How do management and enablement teams optimize their performance with our tool?Â
Empower seller self-sufficiency by identifying and scaling best practices and seeing which reps need coaching.
(From the marketing teams page) Maximize your marketing and your budget. It’s notoriously difficult to get sign off for marketing budget. But it really doesn’t need to be. When your team’s tracking the right metrics and viewing your leads full customer journeys, you can attribute closed revenue back to your marketing. So, you can turn off what’s working, and add budget to what is.
Stop sales and marketing from working in silos. Why are your sales and marketing teams working separately? By working together, you can understand the quality of your leads, where theyâre coming from, and what to do to get more. Creating a well-oiled machine to churn out high-quality leads isnât difficult. But if you canât see how an inbound call results in a sale, then youâll never be able to optimise your marketing.Â
We can help you plug your existing data gap. With marketing attribution tools like ours, you can see where your leads are coming from, understand if theyâre high-quality thanks to revenue data and use this insight to make informed decisions.Â
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And you know what that means? Improved sales and more revenue at a lower cost (both time and money).Â
How do sales teams use this tool to optimize performance? Seismicâs Content Analytics helps Sales and Marketing teams answer the content questions that accelerate sales and drive revenue.
See prospect engagement, what content and messaging is working, and what deals are at risk to prioritize follow up.
Streamline reporting and chase sales, not clicks.Â
Go beyond lead volume. Marketers are great at understanding lead volume. But what about lead generation? If users are converting in the same way, how do you differentiate them to both understand where they came from, and whether they go on to close into a sale?
Stop relying on vanity metrics. Vanity metrics allow you to understand the potential of your marketing. But potential doesn’t equal sales. Close the data gap with marketing attribution so you can prove which sales were generated by your marketing channels, campaigns and keywords.
Report your impact on sales and optimize your efforts. Prioritize channels that drive results. Leads and prospects engage with your website via many different channels. With organic, paid, social and email to consider, how do you know which ones to prioritize to help support sales? Tracking web visitors across multiple sources and visits is the missing piece of the puzzle.
Arm your team with the right tools. Does your team struggle to collate marketing data? While they might have a good idea of lead volume, chances are they struggle to determine lead quality. Even worse, they probably struggle to know which channels and campaigns drive the best quality leads. By arming your marketing team with the tools they need, they can optimize their outputs and spend their time (and your budget) on what works.
What are revenue teams missing?Â
Lack of visibility into Sales use of content creates holes that restrict revenue growth:
- Marketing doesnât know what
content worksâand what doesnât. - Sellers donât know which content engages buyers.
- Enablement and Sales leaders canât identify best practices to share with their sellers.
Scale quickly without spending inefficiently.Â
Maximize your marketing and your budget. When you’re in marketing ops, you need to be able to scale marketing without damaging your return on investment. With attribution, you’ll have all the data you need to make smarter decisions.
Stop reporting on marketing’s potential. What, if instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by what channels. Marketing attribution allows you to close the data gap between sales and marketing meaning you can finally see how marketing impacts your sales.
With marketing attribution tools like ours, your team can pinpoint which parts of their marketing work, and which parts donât. You can see how many leads, and how many sales, marketing is bringing in and identify issues that need troubleshooting.
Boost rep confidence and performance with personalized onboarding, learning, and coaching that helps them grow pipeline and revenue â all with Lessonly by Seismic.
Deliver differentiated, immersive experiences that capture clientsâ attention. With tools like LiveSocial, Interactive Content, and Digital Sales Rooms, sellers can facilitate engaging two-way conversations that drive deals forward.
Turn all teammates into top performers with data-backed insights and personalized coaching plans. Pinpoint learning gaps across individuals and teams, then enable sellers to continuously refine their craft.
Provide sellers the content they need, when they need it, with a single hub for accessing and self-service customizing digital materials that deliver impactful buyer experiences.
How does our tool's content analytics work?
Seismic provides Sales and Marketing teams visibility into whatâs working and whatâs not, arming them with the insights to accelerate sales cycles and increase win rates.
See prospect engagement, what content and messaging is working, and what deals are at risk to prioritize follow up.Â
Role-based, campaign and work management dashboards give you the info you need right out of the box.Â
Customizable dashboards give you the flexibility to see how prospects are responding to content and answer your specific business questions.Â
Frequently asked questions đĄ
The data formats we developed are especially easy for Python, R, Spark, Redshift, BigQuery: you name it. We also have standard integration schemas and recipes so that the data can be used in ad-hoc querying and dashboarding tools, such as Looker, Periscope, and Tableau.
For every piece you publish, thereâs data to tell you how your audience is responding. Writing content can be deeply personalâand even today most content is still written because “it seemed like a good idea.” At the end of the day, however, content is written for the impact it creates on the business. Analytics for content marketing helps teams identify what content is creating the impact that they need, so they can work smarter, not harder.
Parse.ly helps surface these insights in a format that writers and creators understand, so they don’t need to turn to the analysts in order to become data-driven. Keep an eye on which direction your core KPIs are heading as you execute your content strategy, expand the content that works, and iterate.
With an at-a-glance breakdown of the traffic of days, weeks, or months across multiple channels, marketers know what pieces of content are performing. Track 30 unique attention metrics to understand how readers are interacting with your content. Parse.ly tells you which channels, campaigns, referrals, topics and more are creating customer conversions that move your business forward.
Marketing analytics is the study of data using technologies and processes to determine the success and ROI of marketing efforts. Being able to track and closely monitor how audiences interact and engage with your content is vital. With Parse.ly you can easily identify opportunities for improvement without the hassle of a large learning curve. Get the answers you need to be data-driven, without having to ask an analyst for some number-crunching.
Marketing analytics vary based on what type if business you run and which channels you use to attract and retain customers. Each channel includes its own set of metricsâfor example, web, email, social media, and in-person events all have different objectives and means of measuring them.
All marketing analytics eventually boil down to:
- How does your business create revenue (B2B, B2C, ad-driven, online store, subscriptions…)
- How do you create customers (which marketing tactics lead to new customers)
- How many customers did you create
- How much does your average customer spend
- How much did you spend to create these customers
Here are some of the common marketing channels, and the metrics they care about:
- Email analytics: Views, unique visitors, campaign impressions, paid ad performance
- Social media analytics: Audience size, mentions, shares, likes, impressions, click-through-rate
- Web analytics: Views, unique visitors, campaign impressions, paid ad performance
- Content analytics: Content conversions, leads captured, subscriptions, purchases, views, engaged time, social interactions, and more
Parse.ly tracks your content as it is deployed across all your channels, and helps you identify which content leads to the engagement and âconversion eventsâ that create revenue for your business and connections with your customers.
Content marketing ROI is a percentage that shows how much revenue you earned from your content program divided by what you spent.
Measuring all the ways content creates value for your business is the most important partâand there are many ways that it does. This could mean driving leads, selling products, advertisement revenue, or many other avenues. Keep in mind the lifetime value of a customer, and all the ways your content builds loyalty in your customer base.
Attribution can be tricky. Setting up a flexible, comprehensive tool like Parse.ly to track and attribute content interactions makes it easy for your team to understand the true value of your content.
Then you measure all the ways your business spends money to make your content program happen. These will include technology, salaries, partner fees, ad spend, and more.
Return on investment is the single most important measure of successful content marketing. Parse.ly helps you make your content programs data-driven, so you can make sure they have maximum impact and generate high ROI.
The general rule of thumb for marketing ROI is typically a 5:1 ratio. The most important thing is to understand how to create engaging content that motivates your readers to take the kinds of actions that create a return for your business. Measuring content ROI with Parse.ly is one of the best ways to learn how much value you bring to the table.
While tracking the ROI of content marketing can seem like a daunting task with multiple metrics and numbers, you can avoid getting lost in the forest of data by first identifying what actions move your business forward. There are many different types of these content interactions that contribute to your business. Some are large, like the purchase of a product, while others might be smaller, like signing up for a free newsletter. Â
Identifying, tracking, and then using this conversion data to inform your decision-making is a key part of running a successful content program, making it easy for your team to do that comes down to having the right tools in place.
Parse.ly allows you to track your content marketing ROI and generate insights that demonstrate your success. Choose from built-in conversion types such as newsletter signups, purchases, and referral links, or create your own to tie content strategy to key business KPIs. Easily respond to whatâs trending and do more of what works.
The most common metrics used to measure content marketing ROI are newsletter sign-ups, subscription trial sign-ups, demo requests, white paper downloads, or purchases.
While the best way to measure conversion actions entirely depends on your business, it is NOT all about vanity metrics like Twitter followers or email open rates. While these metrics can help add more color to the story of your usersâ journey, they are less directly tied to revenue generating events.
Parse.ly gives you quick updates on data that are closer to the high-value actions that drive your business forward, whether it is by ad impressions, sign-ups for a paid subscription, purchases, or clicking referral links. The easy-to-use dashboard allows marketers to understand which content resonates and moves your business forward.
Whether or not content marketing is valuable for your business depends on how your business creates and retains customers. At some level, nearly all businesses have contentâfor example, a website.
Many businesses have found that digitally interacting with their potential and existing customers leads to improvements in customer perception, acquisition, retention, and overall satisfaction.
These content programs can be incredibly sophisticated, with thousands of pieces of content, and many engagement channelsâor they can be barebones and straightforward. What matters is that the content program is set up in a way that contributes to both the lives of their customers and to the business in some way.
The most successful programs are two fold:
- First, they create content that prospects and customers would be interested in regardless of whether they are interested in your business.
- Second, they structure their digital experiences in such a way that simply being interested in and interacting with their content leads to revenue generating or retaining events for the business.
With Parse.ly you can truly see what content is working for you, without getting lost in the data. Thanks to this easy data access, teams can enact a more data-driven content strategy, proving the value of content to the greater organization.
Scale your success âď¸
Optimize your sales cycles by understanding which offers, forms, content & touchpoints engages with buyers to move them through the funnel. Once you know what works, you’ll close more revenue faster.
Use trust signals to capture activity tied to every customer touchpoint for inbound & outbound sales teams.
- Pass those learnings back to marketing to generate more qualified leads & glean better user insights towards the top of the funnel.
- Extend feedback loops to help customer success teams build the right revenue expansion playbooks that accurately map to successful customer journeys so your brand can spot & remove any friction.
