Increase AOV at every touchpoint
Turn every interaction into a potential buying opportunity š
Bundle trusted products together at checkout
Implement cross-sell & upsell strategies at the decision & post purchase stage of your funnel. 2 pictures with badges VERIFYING your products are better than 1!
Proudly display company policies
Earn instant trust & credibility with shoppers. Preemptively ease buyer fears by emphatically advertising favorable customer policies and warranties.
Supercharge CTRs, add-to-carts & completed sales
Convert browsers into long term customers by displaying the trust badge on top-of funnel content, lead magnets & high-traffic touchpoints.
Grow revenue without increasing your sales and marketing costs!
ASSIGN REVENUE AT EVERY TOUCHPOINT
Discover the revenue associated with any marketing activity šµ
Use the trust badge as a unique identifier to measure revenue attribution from every activity across your entire funnel.
- TOP of funnel activities: Shareable blog posts, social media posts, paid ads, infographics, videos, newsletters, eBooks, Podcasts, etc.
- MIDDLE of funnel: Case studies, whitepapers, emails, guides, price comparisons, webinars, etc.
- BOTTOM of funnel: remarketing & retargeting ads, demos, customer reviews & testimonials, case studies, spec sheets, etc.Ā
- Display the badge on quality images & videos
- Measure CTRs, add-to-carts & conversion rates
DRIVE SALES VELOCITY WITH TRANSPARENT DATA
Connect sales actions to sales results š
A/B test CTRs and conversion rates to measure the lift in sales you earn from displaying trust signals to your customers on assets & offers at touchpoints across each stage of your buyer’s journey.Ā
As leads move through the different stages of your funnel, give sellers the ability to track & share collateral internally. This way the whole revenue engine can better understand what sales is using to close dealsĀ andĀ double-down on whatās workingĀ toĀ secure future pipeline.
- Place the badge in paid ads
- Display the badge on high-traffic landing pages
- Show the badge under add-to-cart & checkout buttons
SCALE EFFICIENTLY WITH DATA-DRIVEN DECISIONS
Organized for GTM teams š£ļø
Configure funnel stages, content types & even user tags if you have them, so that marketing, sales & customer success teams know which offers & content assets to use at each stage of the buying cycle. Watch your CTRs & conversion rates skyrocket!
Develop an open line of communication between business units in order to report on everything thatās working (and not), so your brand can put your portfolio of marketing investments to work for you!
Tracking customer touchpoints
Customer journeys are complicated. If only you could convert a new website visitor in one session. For many businesses, they rely on multiple touchpoints to drive prospects to customers.
Understanding each lead and their touchpoints is key to learning how your content is working together to drive their customer journey. But, there’s a data disconnect.
In this guide, we show you how to match your leads to each and every touchpoint.
Frequently asked questions š”
The data formats we developed are especially easy for Python, R, Spark, Redshift, BigQuery: you name it. We also have standard integration schemas and recipes so that the data can be used in ad-hoc querying and dashboarding tools, such as Looker, Periscope, and Tableau.
For every piece you publish, thereās data to tell you how your audience is responding. Writing content can be deeply personalāand even today most content is still written because “it seemed like a good idea.” At the end of the day, however, content is written for the impact it creates on the business. Analytics for content marketing helps teams identify what content is creating the impact that they need, so they can work smarter, not harder.
Parse.ly helps surface these insights in a format that writers and creators understand, so they don’t need to turn to the analysts in order to become data-driven. Keep an eye on which direction your core KPIs are heading as you execute your content strategy, expand the content that works, and iterate.
With an at-a-glance breakdown of the traffic of days, weeks, or months across multiple channels, marketers know what pieces of content are performing. Track 30 unique attention metrics to understand how readers are interacting with your content. Parse.ly tells you which channels, campaigns, referrals, topics and more are creating customer conversions that move your business forward.
Marketing analytics is the study of data using technologies and processes to determine the success and ROI of marketing efforts. Being able to track and closely monitor how audiences interact and engage with your content is vital. With Parse.ly you can easily identify opportunities for improvement without the hassle of a large learning curve. Get the answers you need to be data-driven, without having to ask an analyst for some number-crunching.
Marketing analytics vary based on what type if business you run and which channels you use to attract and retain customers. Each channel includes its own set of metricsāfor example, web, email, social media, and in-person events all have different objectives and means of measuring them.
All marketing analytics eventually boil down to:
- How does your business create revenue (B2B, B2C, ad-driven, online store, subscriptions…)
- How do you create customers (which marketing tactics lead to new customers)
- How many customers did you create
- How much does your average customer spend
- How much did you spend to create these customers
Here are some of the common marketing channels, and the metrics they care about:
- Email analytics: Views, unique visitors, campaign impressions, paid ad performance
- Social media analytics: Audience size, mentions, shares, likes, impressions, click-through-rate
- Web analytics: Views, unique visitors, campaign impressions, paid ad performance
- Content analytics: Content conversions, leads captured, subscriptions, purchases, views, engaged time, social interactions, and more
Parse.lyĀ tracks your content as it is deployed across all your channels, and helps you identify which content leads to the engagement and āconversion eventsā that create revenue for your business and connections with your customers.
Content marketing ROI is a percentage that shows how much revenue you earned from your content program divided by what you spent.
Measuring all the ways content creates value for your business is the most important partāand there are many ways that it does. This could mean driving leads, selling products, advertisement revenue, or many other avenues. Keep in mind the lifetime value of a customer, and all the ways your content builds loyalty in your customer base.
Attribution can be tricky. Setting up a flexible, comprehensive tool like Parse.ly to track and attribute content interactions makes it easy for your team to understand the true value of your content.
Then you measure all the ways your business spends money to make your content program happen. These will include technology, salaries, partner fees, ad spend, and more.
Return on investment is the single most important measure of successful content marketing. Parse.ly helps you make your content programs data-driven, so you can make sure they have maximum impact and generate high ROI.
The general rule of thumb for marketing ROI is typically a 5:1 ratio. The most important thing is to understand how to create engaging content that motivates your readers to take the kinds of actions that create a return for your business. Measuring content ROI with Parse.ly is one of the best ways to learn how much value you bring to the table.
While tracking the ROI of content marketing can seem like a daunting task with multiple metrics and numbers, you can avoid getting lost in the forest of data by first identifying what actions move your business forward. There are many different types of these content interactions that contribute to your business. Some are large, like the purchase of a product, while others might be smaller, like signing up for a free newsletter.Ā Ā
Identifying, tracking, and then using this conversion data to inform your decision-making is a key part of running a successful content program, making it easy for your team to do that comes down to having the right tools in place.
Parse.ly allows you to track your content marketing ROI and generate insights that demonstrate your success. Choose from built-in conversion types such as newsletter signups, purchases, and referral links, or create your own to tie content strategy to key business KPIs. Easily respond to whatās trending and do more of what works.
The most common metrics used to measure content marketing ROI are newsletter sign-ups, subscription trial sign-ups, demo requests, white paper downloads, or purchases.
While the best way to measure conversion actions entirely depends on your business, it is NOT all about vanity metrics like Twitter followers or email open rates. While these metrics can help add more color to the story of your usersā journey, they are less directly tied to revenue generating events.
Parse.ly gives you quick updates on data that are closer to the high-value actions that drive your business forward, whether it is by ad impressions, sign-ups for a paid subscription, purchases, or clicking referral links. The easy-to-use dashboard allows marketers to understand which content resonates and moves your business forward.
Whether or not content marketing is valuable for your business depends on how your business creates and retains customers. At some level, nearly all businesses have contentāfor example, a website.
Many businesses have found that digitally interacting with their potential and existing customers leads to improvements in customer perception, acquisition, retention, and overall satisfaction.
These content programs can be incredibly sophisticated, with thousands of pieces of content, and many engagement channelsāor they can be barebones and straightforward. What matters is that the content program is set up in a way that contributes to both the lives of their customers and to the business in some way.
The most successful programs are two fold:
- First, they create content that prospects and customers would be interested in regardless of whether they are interested in your business.
- Second, they structure their digital experiences in such a way that simply being interested in and interacting with their content leads to revenue generating or retaining events for the business.
With Parse.ly you can truly see what content is working for you, without getting lost in the data. Thanks to this easy data access, teams can enact a more data-driven content strategy, proving the value of content to the greater organization.
Empower your customer success team thru increased upsell & cross-sell opportunities šļø
Display the trust badge prominently underneath your add-to-cart & checkout buttons to increase sales conversions at the bottom of the funnel. These are particularly vulnerable shopping cart abandonment areas. Turn them into a revenue generator instead!
Include the badge in your post-sale email sequences and/or messaging flows to increase the likelihood of cross-sell and upsell conversion opportunities. Track content assets at this stage in order to increase the average order price per user and repeat purchase rate simultaneously for compounding revenue results!
