How can sales teams optimize their performance using our tool at the executive level? Use data driven decision making to secure stake holder buy-in across different teams by connecting upper funnel content assets to revenue outcomes, and understand what workflows, collateral, and messages are and aren’t working.

Reporting on marketing’s impact on the bottom line. An ideal scenario for a CRO/senior sales leader is where they can confidently say “our marketing team has generated 300 sales this month resulting in $100,000 in revenue, at a cost of $50,000” at a senior management meeting. But you’re probably struggling to justify your budget and your marketing team is likely struggling to prove how marketing directly impacts sales. (Needs to change slightly)

Stop reporting on marketing’s potential. What if, instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by what channels. Marketing attribution allows you to close the data gap between sales and marketing meaning you can finally see how marketing impacts your sales.

Grow your sales and revenue at a lower cost.

How do management and enablement teams optimize their performance with our tool? 

Empower seller self-sufficiency by identifying and scaling best practices and seeing which reps need coaching.

(From the marketing teams page) Maximize your marketing and your budget. It’s notoriously difficult to get sign off for marketing budget. But it really doesn’t need to be. When your team’s tracking the right metrics and viewing your leads full customer journeys, you can attribute closed revenue back to your marketing. So, you can turn off what’s working, and add budget to what is.

Stop sales and marketing from working in silos. Why are your sales and marketing teams working separately? By working together, you can understand the quality of your leads, where they’re coming from, and what to do to get more. Creating a well-oiled machine to churn out high-quality leads isn’t difficult. But if you can’t see how an inbound call results in a sale, then you’ll never be able to optimise your marketing. 

We can help you plug your existing data gap. With marketing attribution tools like ours, you can see where your leads are coming from, understand if they’re high-quality thanks to revenue data and use this insight to make informed decisions. 
‍
And you know what that means? Improved sales and more revenue at a lower cost (both time and money). 

How do sales teams use this tool to optimize performance? Seismic’s Content Analytics helps Sales and Marketing teams answer the content questions that accelerate sales and drive revenue.

See prospect engagement, what content and messaging is working, and what deals are at risk to prioritize follow up.

Streamline reporting and chase sales, not clicks. 

Go beyond lead volume. Marketers are great at understanding lead volume. But what about lead generation? If users are converting in the same way, how do you differentiate them to both understand where they came from, and whether they go on to close into a sale?

Stop relying on vanity metrics. Vanity metrics allow you to understand the potential of your marketing. But potential doesn’t equal sales. Close the data gap with marketing attribution so you can prove which sales were generated by your marketing channels, campaigns and keywords.

Report your impact on sales and optimize your efforts. Prioritize channels that drive results. Leads and prospects engage with your website via many different channels. With organic, paid, social and email to consider, how do you know which ones to prioritize to help support sales? Tracking web visitors across multiple sources and visits is the missing piece of the puzzle.

Arm your team with the right tools. Does your team struggle to collate marketing data? While they might have a good idea of lead volume, chances are they struggle to determine lead quality. Even worse, they probably struggle to know which channels and campaigns drive the best quality leads. By arming your marketing team with the tools they need, they can optimize their outputs and spend their time (and your budget) on what works.

What are revenue teams missing? 

Lack of visibility into Sales use of content creates holes that restrict revenue growth:

• Marketing doesn’t know what
  content works—and what doesn’t.
• Sellers don’t know which content engages buyers.
• Enablement and Sales leaders can’t identify best practices to share with their sellers.

Scale quickly without spending inefficiently. 

Maximize your marketing and your budget. When you’re in marketing ops, you need to be able to scale marketing without damaging your return on investment. With attribution, you’ll have all the data you need to make smarter decisions.

Stop reporting on marketing’s potential. What, if instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by what channels. Marketing attribution allows you to close the data gap between sales and marketing meaning you can finally see how marketing impacts your sales.

With marketing attribution tools like ours, your team can pinpoint which parts of their marketing work, and which parts don’t. You can see how many leads, and how many sales, marketing is bringing in and identify issues that need troubleshooting.

Boost rep confidence and performance with personalized onboarding, learning, and coaching that helps them grow pipeline and revenue — all with Lessonly by Seismic.

Deliver differentiated, immersive experiences that capture clients’ attention. With tools like LiveSocial, Interactive Content, and Digital Sales Rooms, sellers can facilitate engaging two-way conversations that drive deals forward.

Turn all teammates into top performers with data-backed insights and personalized coaching plans. Pinpoint learning gaps across individuals and teams, then enable sellers to continuously refine their craft.

Provide sellers the content they need, when they need it, with a single hub for accessing and self-service customizing digital materials that deliver impactful buyer experiences.