Full funnel coverage & conversion rate optimization
Make every customer interaction a possible revenue generating opportunity 📈
Use high-quality images and video on your product pages
Think about what you want to see when you are shopping online. You can’t touch the product or put it on. Trust is in limbo. Brand VERIFICATION is a game changer.
Stop guessing how content performs during each interaction
Your brand spends a ton of time & money creating content aimed at capturing your audience's attention. Unfortunately, it’s still mostly a blackbox.
Quickly identify which stages of your funnel can improve
Understand which stages of your funnel might be underperforming so you can easily make the necessary changes within hours; not days, weeks or months.
Take the guesswork out of your marketing, sales & CS activity!
GROW SALES THROUGH SOCIAL PROOF
Earn your brand instant trust and credibility at just a glance 👀
In order for your brand to extract maximum ROI, make sure the trust badge is prominently displayed at the most critical stages along your customer’s buying journey.
Step 1: The trust badge must be placed on high quality product images & videos on your product pages.
Step 2: Showcase the badge below your add-to-cart & checkout buttons. This has proven to immediately reduce a shopper’s fear & aversion to entering vulnerable payment information.
Use verified trust badges to:
- Encourage repeat buying behavior in transaction emails
- Amplify retargeting efforts & reduce abandoned carts
- Lower CAC on paid ads & landing pages
INCREASE CONVERSIONS USING TRANSPARENCY
Display company policies: Contact, shipping, returns, privacy, etc... 📞
Around 2 out of every 3 customers will read the return policy before buying. Make it super easy and painless for customers to return products.
Don’t underestimate the power of human interaction. Prominently displaying a phone number on your website can help diminish your customers’ anxiety & hesitancy to completing a purchase by as much as 30%. Knowing there is someone to talk to if something goes wrong increases conversion rates through the roof!
These small efforts might seem inconsequential but the impact is truly massive, especially at scale!
CONVERSION ANALYTICS & TRACKING
Track & match visitor behavior at every touchpoint 📊
Anonymous people visit your website & your content from different channels. Use our tool to help segment visitor behavior across multiple sessions, individual content assets & specific sales stages. Get extra granular with it by measuring marketing variables such as source, channel & campaign.
Once a visitor converts via form submission, email, phone call or live chat conversation, use the trust badge as a unique identifier to match the real user’s details with their previous interactions at different touchpoints with your brand spanning the duration of the entire relationship: from lead to closed revenue!
Frequently asked questions 💡
The data formats we developed are especially easy for Python, R, Spark, Redshift, BigQuery: you name it. We also have standard integration schemas and recipes so that the data can be used in ad-hoc querying and dashboarding tools, such as Looker, Periscope, and Tableau.
For every piece you publish, there’s data to tell you how your audience is responding. Writing content can be deeply personal—and even today most content is still written because “it seemed like a good idea.” At the end of the day, however, content is written for the impact it creates on the business. Analytics for content marketing helps teams identify what content is creating the impact that they need, so they can work smarter, not harder.
Parse.ly helps surface these insights in a format that writers and creators understand, so they don’t need to turn to the analysts in order to become data-driven. Keep an eye on which direction your core KPIs are heading as you execute your content strategy, expand the content that works, and iterate.
With an at-a-glance breakdown of the traffic of days, weeks, or months across multiple channels, marketers know what pieces of content are performing. Track 30 unique attention metrics to understand how readers are interacting with your content. Parse.ly tells you which channels, campaigns, referrals, topics and more are creating customer conversions that move your business forward.
Marketing analytics is the study of data using technologies and processes to determine the success and ROI of marketing efforts. Being able to track and closely monitor how audiences interact and engage with your content is vital. With Parse.ly you can easily identify opportunities for improvement without the hassle of a large learning curve. Get the answers you need to be data-driven, without having to ask an analyst for some number-crunching.
Marketing analytics vary based on what type if business you run and which channels you use to attract and retain customers. Each channel includes its own set of metrics—for example, web, email, social media, and in-person events all have different objectives and means of measuring them.
All marketing analytics eventually boil down to:
- How does your business create revenue (B2B, B2C, ad-driven, online store, subscriptions…)
- How do you create customers (which marketing tactics lead to new customers)
- How many customers did you create
- How much does your average customer spend
- How much did you spend to create these customers
Here are some of the common marketing channels, and the metrics they care about:
- Email analytics: Views, unique visitors, campaign impressions, paid ad performance
- Social media analytics: Audience size, mentions, shares, likes, impressions, click-through-rate
- Web analytics: Views, unique visitors, campaign impressions, paid ad performance
- Content analytics: Content conversions, leads captured, subscriptions, purchases, views, engaged time, social interactions, and more
Parse.ly tracks your content as it is deployed across all your channels, and helps you identify which content leads to the engagement and “conversion events” that create revenue for your business and connections with your customers.
Content marketing ROI is a percentage that shows how much revenue you earned from your content program divided by what you spent.
Measuring all the ways content creates value for your business is the most important part—and there are many ways that it does. This could mean driving leads, selling products, advertisement revenue, or many other avenues. Keep in mind the lifetime value of a customer, and all the ways your content builds loyalty in your customer base.
Attribution can be tricky. Setting up a flexible, comprehensive tool like Parse.ly to track and attribute content interactions makes it easy for your team to understand the true value of your content.
Then you measure all the ways your business spends money to make your content program happen. These will include technology, salaries, partner fees, ad spend, and more.
Return on investment is the single most important measure of successful content marketing. Parse.ly helps you make your content programs data-driven, so you can make sure they have maximum impact and generate high ROI.
The general rule of thumb for marketing ROI is typically a 5:1 ratio. The most important thing is to understand how to create engaging content that motivates your readers to take the kinds of actions that create a return for your business. Measuring content ROI with Parse.ly is one of the best ways to learn how much value you bring to the table.
While tracking the ROI of content marketing can seem like a daunting task with multiple metrics and numbers, you can avoid getting lost in the forest of data by first identifying what actions move your business forward. There are many different types of these content interactions that contribute to your business. Some are large, like the purchase of a product, while others might be smaller, like signing up for a free newsletter.
Identifying, tracking, and then using this conversion data to inform your decision-making is a key part of running a successful content program, making it easy for your team to do that comes down to having the right tools in place.
Parse.ly allows you to track your content marketing ROI and generate insights that demonstrate your success. Choose from built-in conversion types such as newsletter signups, purchases, and referral links, or create your own to tie content strategy to key business KPIs. Easily respond to what’s trending and do more of what works.
The most common metrics used to measure content marketing ROI are newsletter sign-ups, subscription trial sign-ups, demo requests, white paper downloads, or purchases.
While the best way to measure conversion actions entirely depends on your business, it is NOT all about vanity metrics like Twitter followers or email open rates. While these metrics can help add more color to the story of your users’ journey, they are less directly tied to revenue generating events.
Parse.ly gives you quick updates on data that are closer to the high-value actions that drive your business forward, whether it is by ad impressions, sign-ups for a paid subscription, purchases, or clicking referral links. The easy-to-use dashboard allows marketers to understand which content resonates and moves your business forward.
Whether or not content marketing is valuable for your business depends on how your business creates and retains customers. At some level, nearly all businesses have content—for example, a website.
Many businesses have found that digitally interacting with their potential and existing customers leads to improvements in customer perception, acquisition, retention, and overall satisfaction.
These content programs can be incredibly sophisticated, with thousands of pieces of content, and many engagement channels—or they can be barebones and straightforward. What matters is that the content program is set up in a way that contributes to both the lives of their customers and to the business in some way.
The most successful programs are two fold:
- First, they create content that prospects and customers would be interested in regardless of whether they are interested in your business.
- Second, they structure their digital experiences in such a way that simply being interested in and interacting with their content leads to revenue generating or retaining events for the business.
With Parse.ly you can truly see what content is working for you, without getting lost in the data. Thanks to this easy data access, teams can enact a more data-driven content strategy, proving the value of content to the greater organization.
Align the whole company around the same goals ♾️
Close the loop…data shouldn’t be trapped in silos! Make sure all business units have access to see which content/offers are working and which aren’t in real time, all the time.
- Is your brand effectively capturing email sign-ups using trust? If not, you are missing out on being able to continuously market to shoppers while they may be in the decision phase. Add a badge near the CTA!
- Tweak & test your checkout process to make sure it isn’t too long, complicated or unconventional.
Use the trust badge to help identify where your sales funnel stages may experience conversion rate drop off. You may be losing lots of customers right when they are most ready to buy!
