Build compelling experiences at every touchpoint
Attract, inspire, convert, win business! 💵
Connected GTM teams grow revenue faster
Plan and coordinate across marketing & sales channels. Empower sales & customer success with strategy, insights & context-rich sales plays that help them convert more sales.
Increase brand awareness using trust
Show the world your business is safe & legitimate to shop with. Use our badge to build social proof: Grow brand mentions, reach, CTRs, follower count, etc.
Generate high-quality leads at scale
Amplify the effectiveness of your paid ads, landing pages, call-to-actions, lead magnets, content offers, lead capture forms & email sequences by adding trust signals at important conversion points.
Simple, no-code solutions made for today's modern marketers.
CONNECTING BUYERS TO VERIFIED SELLERS
Perfect for brands at every level 🙌
Whether you recently launched a new startup or you run an enterprise business earning millions, our trust badge provides instant credibility and social proof.
When you’re a new company, Google hasn’t had much time to index your site or your content. You often don’t start with a huge budget either. Overcome these obstacles using trust to engage shoppers & let the world know you’re a VERIFIED business that’s safe to purchase from.
- Drive more traffic to your offers FASTER
- Experience a lift in conversion rates & sales
- Grow AOV & encourage repeat purchases
CONVERSION ANALYTICS & TRACKING
Force-multiply your brand's ability to convert shoppers into buyers 🛍️
Once inside your funnel, use our tool to deepen the trust that exists between your leads and your brand.
Nurturing users down the sales funnel using email newsletters, retargeting ads, social media, discounts & coupons, lead capture forms, verified reviews, testimonials, cross-sells & upsells are all excellent strategies where our trust badge is proven to convert interest into revenue.
SCALE EFFICIENTLY WITH DATA-DRIVEN DECISIONS
Level up your demand generation & content strategy 📈
Remove the guess work and scale what you know is driving conversions so you can kill what doesn’t. Empower your content creators to produce assets that consistently resonate with your target audience(s), are clear, on brand, easy to find, and interesting to the buyers you’re trying to reach.
You’re a VERIFIED merchant, be loud about it!
Measuring your marketing: A complete guide
For many marketers, reporting is a chore. For us, the most important metric is revenue. But, there are barriers when it comes to reporting back on this metric.
In this guide, we share the essential metrics you need for each and every channel. And, even better, we’ll share how to get parity in your reporting across campaigns by using marketing attribution.
Tools for today's modern marketer
Reporting on marketing’s impact on the bottom line. An ideal scenario for a CMO is where they can confidently say “our marketing team has generated 300 sales this month resulting in $100,000 in revenue, at a cost of $50,000” at a senior management meeting. But you’re probably struggling to justify your budget and your marketing team is likely struggling to prove how marketing directly impacts sales.
Stop reporting on marketing’s potential. What if, instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by what channels. Marketing attribution allows you to close the data gap between sales and marketing meaning you can finally see how marketing impacts your sales.
Grow your sales and revenue at a lower cost.
Maximize your marketing and your budget. It’s notoriously difficult to get sign off for marketing budget. But it really doesn’t need to be. When your team’s tracking the right metrics and viewing your leads full customer journeys, you can attribute closed revenue back to your marketing. So, you can turn off what’s working, and add budget to what is.
Stop sales and marketing from working in silos. Why are your sales and marketing teams working separately? By working together, you can understand the quality of your leads, where they’re coming from, and what to do to get more. Creating a well-oiled machine to churn out high-quality leads isn’t difficult. But if you can’t see how an inbound call results in a sale, then you’ll never be able to optimise your marketing.
We can help you plug your existing data gap. With marketing attribution tools like ours, you can see where your leads are coming from, understand if they’re high-quality thanks to revenue data and use this insight to make informed decisions.
And you know what that means? Improved sales and more revenue at a lower cost (both time and money).
Streamline reporting and chase sales, not clicks.
Go beyond lead volume. Marketers are great at understanding lead volume. But what about lead generation? If users are converting in the same way, how do you differentiate them to both understand where they came from, and whether they go on to close into a sale?
Stop relying on vanity metrics. Vanity metrics allow you to understand the potential of your marketing. But potential doesn’t equal sales. Close the data gap with marketing attribution so you can prove which sales were generated by your marketing channels, campaigns and keywords.
Report your impact on sales and optimize your efforts. Prioritize channels that drive results. Leads and prospects engage with your website via many different channels. With organic, paid, social and email to consider, how do you know which ones to prioritize to help support sales? Tracking web visitors across multiple sources and visits is the missing piece of the puzzle.
Arm your team with the right tools. Does your team struggle to collate marketing data? While they might have a good idea of lead volume, chances are they struggle to determine lead quality. Even worse, they probably struggle to know which channels and campaigns drive the best quality leads. By arming your marketing team with the tools they need, they can optimize their outputs and spend their time (and your budget) on what works.
Scale quickly without spending inefficiently.
Maximize your marketing and your budget. When you’re in marketing ops, you need to be able to scale marketing without damaging your return on investment. With attribution, you’ll have all the data you need to make smarter decisions.
Stop reporting on marketing’s potential. What, if instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by what channels. Marketing attribution allows you to close the data gap between sales and marketing meaning you can finally see how marketing impacts your sales.
With marketing attribution tools like ours, your team can pinpoint which parts of their marketing work, and which parts don’t. You can see how many leads, and how many sales, marketing is bringing in and identify issues that need troubleshooting.
Unlock your real ROAS and improve it. As a paid media expert, you need to understand paid’s impact on the entire customer journey. Customer journeys are getting longer. While paid ads affect the customer journey, rarely does it result in a direct purchase first-time.
So, if users aren’t buying, or even converting right away, how can you track the real impact of your paid advertising?
Track every conversion – A user clicks on your ad and converts. Whether they convert via phone call, form fill or live chat, you want two key pieces of data:
1) Which channel, campaign and keyword encouraged that conversion
2) How much revenue that lead converts into
Without full attribution, there’s no way to collate this data.
Consumers Digest nurtures customer journeys
You invest a lot of time and money building the best content experiences for your customers. But if those experiences are inconsistent, misleading, or off-brand, they lose their value. Our tool keeps your content exceptional and your customer journeys rewarding.
Frequently asked questions 💡
The data formats we developed are especially easy for Python, R, Spark, Redshift, BigQuery: you name it. We also have standard integration schemas and recipes so that the data can be used in ad-hoc querying and dashboarding tools, such as Looker, Periscope, and Tableau.
For every piece you publish, there’s data to tell you how your audience is responding. Writing content can be deeply personal—and even today most content is still written because “it seemed like a good idea.” At the end of the day, however, content is written for the impact it creates on the business. Analytics for content marketing helps teams identify what content is creating the impact that they need, so they can work smarter, not harder.
Parse.ly helps surface these insights in a format that writers and creators understand, so they don’t need to turn to the analysts in order to become data-driven. Keep an eye on which direction your core KPIs are heading as you execute your content strategy, expand the content that works, and iterate.
With an at-a-glance breakdown of the traffic of days, weeks, or months across multiple channels, marketers know what pieces of content are performing. Track 30 unique attention metrics to understand how readers are interacting with your content. Parse.ly tells you which channels, campaigns, referrals, topics and more are creating customer conversions that move your business forward.
Marketing analytics is the study of data using technologies and processes to determine the success and ROI of marketing efforts. Being able to track and closely monitor how audiences interact and engage with your content is vital. With Parse.ly you can easily identify opportunities for improvement without the hassle of a large learning curve. Get the answers you need to be data-driven, without having to ask an analyst for some number-crunching.
Marketing analytics vary based on what type if business you run and which channels you use to attract and retain customers. Each channel includes its own set of metrics—for example, web, email, social media, and in-person events all have different objectives and means of measuring them.
All marketing analytics eventually boil down to:
- How does your business create revenue (B2B, B2C, ad-driven, online store, subscriptions…)
- How do you create customers (which marketing tactics lead to new customers)
- How many customers did you create
- How much does your average customer spend
- How much did you spend to create these customers
Here are some of the common marketing channels, and the metrics they care about:
- Email analytics: Views, unique visitors, campaign impressions, paid ad performance
- Social media analytics: Audience size, mentions, shares, likes, impressions, click-through-rate
- Web analytics: Views, unique visitors, campaign impressions, paid ad performance
- Content analytics: Content conversions, leads captured, subscriptions, purchases, views, engaged time, social interactions, and more
Parse.ly tracks your content as it is deployed across all your channels, and helps you identify which content leads to the engagement and “conversion events” that create revenue for your business and connections with your customers.
Content marketing ROI is a percentage that shows how much revenue you earned from your content program divided by what you spent.
Measuring all the ways content creates value for your business is the most important part—and there are many ways that it does. This could mean driving leads, selling products, advertisement revenue, or many other avenues. Keep in mind the lifetime value of a customer, and all the ways your content builds loyalty in your customer base.
Attribution can be tricky. Setting up a flexible, comprehensive tool like Parse.ly to track and attribute content interactions makes it easy for your team to understand the true value of your content.
Then you measure all the ways your business spends money to make your content program happen. These will include technology, salaries, partner fees, ad spend, and more.
Return on investment is the single most important measure of successful content marketing. Parse.ly helps you make your content programs data-driven, so you can make sure they have maximum impact and generate high ROI.
The general rule of thumb for marketing ROI is typically a 5:1 ratio. The most important thing is to understand how to create engaging content that motivates your readers to take the kinds of actions that create a return for your business. Measuring content ROI with Parse.ly is one of the best ways to learn how much value you bring to the table.
While tracking the ROI of content marketing can seem like a daunting task with multiple metrics and numbers, you can avoid getting lost in the forest of data by first identifying what actions move your business forward. There are many different types of these content interactions that contribute to your business. Some are large, like the purchase of a product, while others might be smaller, like signing up for a free newsletter.
Identifying, tracking, and then using this conversion data to inform your decision-making is a key part of running a successful content program, making it easy for your team to do that comes down to having the right tools in place.
Parse.ly allows you to track your content marketing ROI and generate insights that demonstrate your success. Choose from built-in conversion types such as newsletter signups, purchases, and referral links, or create your own to tie content strategy to key business KPIs. Easily respond to what’s trending and do more of what works.
The most common metrics used to measure content marketing ROI are newsletter sign-ups, subscription trial sign-ups, demo requests, white paper downloads, or purchases.
While the best way to measure conversion actions entirely depends on your business, it is NOT all about vanity metrics like Twitter followers or email open rates. While these metrics can help add more color to the story of your users’ journey, they are less directly tied to revenue generating events.
Parse.ly gives you quick updates on data that are closer to the high-value actions that drive your business forward, whether it is by ad impressions, sign-ups for a paid subscription, purchases, or clicking referral links. The easy-to-use dashboard allows marketers to understand which content resonates and moves your business forward.
Whether or not content marketing is valuable for your business depends on how your business creates and retains customers. At some level, nearly all businesses have content—for example, a website.
Many businesses have found that digitally interacting with their potential and existing customers leads to improvements in customer perception, acquisition, retention, and overall satisfaction.
These content programs can be incredibly sophisticated, with thousands of pieces of content, and many engagement channels—or they can be barebones and straightforward. What matters is that the content program is set up in a way that contributes to both the lives of their customers and to the business in some way.
The most successful programs are two fold:
- First, they create content that prospects and customers would be interested in regardless of whether they are interested in your business.
- Second, they structure their digital experiences in such a way that simply being interested in and interacting with their content leads to revenue generating or retaining events for the business.
With Parse.ly you can truly see what content is working for you, without getting lost in the data. Thanks to this easy data access, teams can enact a more data-driven content strategy, proving the value of content to the greater organization.
Align your go-to-market teams to accelerate marketing impact 🚀
Arm your brand with deep insights on how offers, content, channels and campaigns impact the business across all customer facing teams at every customer interaction. Enhance their conversion rate effectiveness by placing the trust badge on content assets & offers that are already working.
Break down silos between go-to-market business units with transparent campaign, content and workflow management. Communicate to all business units which efforts are working so you can stop allocating resources to what isn’t!
- Align OKRs & KPIs with other teams for max ROI
- Scale what works, kill what doesn't
- Open communication loops generate outsized returns
