Convert up to 300% more visitors into leads, sales & long term customers
Simply existing on the internet will not convince shoppers to purchase from your brand. Prove you’re legitimate using strategically placed trust badges ✔️
Social proof is a powerful tool
92% of people will trust a verified product rec from a peer. If you’re not leveraging social proof on your website right now, then you’re leaving money on the table!
Convert shoppers into buyers instantly
Our no code set up is so easy - it takes less than 5 minutes. Once this tool is live on your site, you can boost conversions by as much as 15%.
Ease customer fears from the first click
Shoppers are particularly vulnerable during the payment stage of the buying process. Overcome this obstacle & turn it into a revenue windfall.
Powerful features made easy
All the fine-tuned control you need to skyrocket your conversions, without any hassle.
Instant lift
See an immediate boost in every conversion behavior.
Full funnel coverage
Track customer activity across all stages of the purchasing journey.
Flexible layout
Customize the badge across digital assets & content collateral.
Smart targeting
Display social proof to the right people at the right time.
No-code setup
Use out-of-the-box, boost conversions by as much as 15%.
Theme compatability
Our tools work seamlessly with all Shopify stores & themes.
GROW SALES USING SOCIAL PROOF
Earn your brand instant trust and credibility at just a glance 👀
Trust is integral to any business’s self-perseverance & long-term sustainability. Strategically placed trust badges throughout your buyer’s journey are proven to enhance conversion rates at crucial touchpoints. It’s an easy & inexpensive way to grow your store’s sales – FAST!
Let website visitors know that your brand has been vetted and is safe to purchase from!
- Add trust badges to products images & videos
- Placing under add-to-cart & checkout buttons is critical
CONVERSION ANALYTICS & ABANDONED CARTS
Suffer fewer missed sales using data-backed decision making 📊
7 out of every 10 potential customers will leave your sales funnel without purchasing. Substantially decrease cart abandonment rates while spending LESS to do it!
A/B test the trust badge at important touchpoints closer to the point of sale as well as the post purchase stage of your sales funnel. Track each visitor across multiple sessions. Measure marketing variables such as content type, source, channel, campaign & more.
- Build content strategies around key touchpoints
- Organize key touchpoints in each sales stage
- Extract maximum ROI across your revenue engine
AMPLIFY REVENUE GENERATION AT EVERY LEVEL
Drive repeat purchases, accelerate AOV & grow revenue faster 💰
Repeat customers spend 150-400% more than first-time customers. Use the badge to learn who your most loyal and valuable customers segments are. Identify which offers resonate with your audience best!
Offer complementary products/services to your potential customers at important touchpoints throughout your sales funnel. Product images displaying our VERIFIED trust badge encourages shoppers to add more items to their shopping cart, resulting in additional upsell & cross-sell sales conversions.
Master high ROI use cases with your trust badge
What are trust badges exactly and why should you care?
Give some kind of shocking cart abandonment rate stat?
Download the full eBook to find out how a tiny trust badge can have a significant impact on your conversion rates at every single touchpoint along your entire customer’s journey.
Find out if you’re leaving money on the table and make those quick changes today!
How does CD help maximize your data?
Our tool allows you to track each and every lead and every interaction.
We get it. Analyzing the performance of your content across many platforms and channels needs to account for way too many variables. It’s impossible to do it without a tool that is not 100% designed for this. That’s why we’ve built Parse.ly.
Download the Consumers Digest Trust Badge app and add it to your website.
Currently, we have a plug-and-play app that only integrates with basic Shopify stores. We are working on integrating with Shopify Plus accounts so stay tuned.
After downloading the app, our trust team performs a very quick audit of your website before your business can begin displaying our trust marks – so hold tight! Once our team has determined your website is safe for users to shop with (we use a combo of real humans and a proprietary algorithm built over decades of analyzing millions of consumer trust signals), you can begin placing our trust badge on your product images and below your “add to cart” and “checkout” buttons. We also strongly encourage you to begin adding content from your Google Drive, your own device, Dropbox or any other cloud storage system that currently houses your content assets to our digital asset management system.
You’ll notice that you can segment content my asset type and stage of the funnel so that every team member has access to company content regardless of the individual team/business unit you work on.
Measure beyond the click.
Yesterday’s analytics tells you how many people clicked, but that’s not enough!
Parse.ly tells you:
- Where readers came from
- How to increase readership
- How to engage your audience
All this information is available for real-time and historical analysis.
View performance across different platforms, channels, and content types.
Know your performance on social, search, and other platforms.
Social: Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram, and more.
Platforms: Web, Mobile, Apple News, Facebook Instant, Google AMP, SmartNews, iOS apps, Android apps, and more.
Search: Google, Bing, Yahoo!, Yandex, and more.
Content Types: Blogs, Articles, Landing pages, Home pages, Image galleries, Video, OTT, Audio, Podcasts, and more.
Double down on what’s working and stop investing in what’s not!
Do more of what works and less of what doesn’t. Parse.ly tells you which content and channels are performing the best so you can focus all of your efforts into the initiatives that provide the best return.
What’s the impact of knowing exactly what will engage and convert your audience?
Have valuable insights delivered to you, effortlessly.
Forget manually pulling together data, knowing it’ll get outdated.
Our dashboard is beautiful, and its data will find you through our mobile app, Slack alerts, and elegant email reports.
- Schedule reports to bring the data to your inbox
- Set alerts in Slack or email for traffic spikes or other
- Native iOS app and mobile web for stats in your pocket
Increase engagement with personalized experience in your newsletters, site, and apps.
Parse.ly’s predictive analytics and content recommendation engine automatically and immediately drives engagement with a personalized experience for every reader.
Do you know how much better your content would perform with personalized recommendations?
Did you know Parse.ly’s content recommendations can be on your site in minutes?
Frequently asked questions 💡
The data formats we developed are especially easy for Python, R, Spark, Redshift, BigQuery: you name it. We also have standard integration schemas and recipes so that the data can be used in ad-hoc querying and dashboarding tools, such as Looker, Periscope, and Tableau.
For every piece you publish, there’s data to tell you how your audience is responding. Writing content can be deeply personal—and even today most content is still written because “it seemed like a good idea.” At the end of the day, however, content is written for the impact it creates on the business. Analytics for content marketing helps teams identify what content is creating the impact that they need, so they can work smarter, not harder.
Parse.ly helps surface these insights in a format that writers and creators understand, so they don’t need to turn to the analysts in order to become data-driven. Keep an eye on which direction your core KPIs are heading as you execute your content strategy, expand the content that works, and iterate.
With an at-a-glance breakdown of the traffic of days, weeks, or months across multiple channels, marketers know what pieces of content are performing. Track 30 unique attention metrics to understand how readers are interacting with your content. Parse.ly tells you which channels, campaigns, referrals, topics and more are creating customer conversions that move your business forward.
Marketing analytics is the study of data using technologies and processes to determine the success and ROI of marketing efforts. Being able to track and closely monitor how audiences interact and engage with your content is vital. With Parse.ly you can easily identify opportunities for improvement without the hassle of a large learning curve. Get the answers you need to be data-driven, without having to ask an analyst for some number-crunching.
Marketing analytics vary based on what type if business you run and which channels you use to attract and retain customers. Each channel includes its own set of metrics—for example, web, email, social media, and in-person events all have different objectives and means of measuring them.
All marketing analytics eventually boil down to:
- How does your business create revenue (B2B, B2C, ad-driven, online store, subscriptions…)
- How do you create customers (which marketing tactics lead to new customers)
- How many customers did you create
- How much does your average customer spend
- How much did you spend to create these customers
Here are some of the common marketing channels, and the metrics they care about:
- Email analytics: Views, unique visitors, campaign impressions, paid ad performance
- Social media analytics: Audience size, mentions, shares, likes, impressions, click-through-rate
- Web analytics: Views, unique visitors, campaign impressions, paid ad performance
- Content analytics: Content conversions, leads captured, subscriptions, purchases, views, engaged time, social interactions, and more
Parse.ly tracks your content as it is deployed across all your channels, and helps you identify which content leads to the engagement and “conversion events” that create revenue for your business and connections with your customers.
Content marketing ROI is a percentage that shows how much revenue you earned from your content program divided by what you spent.
Measuring all the ways content creates value for your business is the most important part—and there are many ways that it does. This could mean driving leads, selling products, advertisement revenue, or many other avenues. Keep in mind the lifetime value of a customer, and all the ways your content builds loyalty in your customer base.
Attribution can be tricky. Setting up a flexible, comprehensive tool like Parse.ly to track and attribute content interactions makes it easy for your team to understand the true value of your content.
Then you measure all the ways your business spends money to make your content program happen. These will include technology, salaries, partner fees, ad spend, and more.
Return on investment is the single most important measure of successful content marketing. Parse.ly helps you make your content programs data-driven, so you can make sure they have maximum impact and generate high ROI.
The general rule of thumb for marketing ROI is typically a 5:1 ratio. The most important thing is to understand how to create engaging content that motivates your readers to take the kinds of actions that create a return for your business. Measuring content ROI with Parse.ly is one of the best ways to learn how much value you bring to the table.
While tracking the ROI of content marketing can seem like a daunting task with multiple metrics and numbers, you can avoid getting lost in the forest of data by first identifying what actions move your business forward. There are many different types of these content interactions that contribute to your business. Some are large, like the purchase of a product, while others might be smaller, like signing up for a free newsletter.
Identifying, tracking, and then using this conversion data to inform your decision-making is a key part of running a successful content program, making it easy for your team to do that comes down to having the right tools in place.
Parse.ly allows you to track your content marketing ROI and generate insights that demonstrate your success. Choose from built-in conversion types such as newsletter signups, purchases, and referral links, or create your own to tie content strategy to key business KPIs. Easily respond to what’s trending and do more of what works.
The most common metrics used to measure content marketing ROI are newsletter sign-ups, subscription trial sign-ups, demo requests, white paper downloads, or purchases.
While the best way to measure conversion actions entirely depends on your business, it is NOT all about vanity metrics like Twitter followers or email open rates. While these metrics can help add more color to the story of your users’ journey, they are less directly tied to revenue generating events.
Parse.ly gives you quick updates on data that are closer to the high-value actions that drive your business forward, whether it is by ad impressions, sign-ups for a paid subscription, purchases, or clicking referral links. The easy-to-use dashboard allows marketers to understand which content resonates and moves your business forward.
Whether or not content marketing is valuable for your business depends on how your business creates and retains customers. At some level, nearly all businesses have content—for example, a website.
Many businesses have found that digitally interacting with their potential and existing customers leads to improvements in customer perception, acquisition, retention, and overall satisfaction.
These content programs can be incredibly sophisticated, with thousands of pieces of content, and many engagement channels—or they can be barebones and straightforward. What matters is that the content program is set up in a way that contributes to both the lives of their customers and to the business in some way.
The most successful programs are two fold:
- First, they create content that prospects and customers would be interested in regardless of whether they are interested in your business.
- Second, they structure their digital experiences in such a way that simply being interested in and interacting with their content leads to revenue generating or retaining events for the business.
With Parse.ly you can truly see what content is working for you, without getting lost in the data. Thanks to this easy data access, teams can enact a more data-driven content strategy, proving the value of content to the greater organization.
Boost customer acquisition efficiency without breaking the bank 🏦
SMBs and enterprises alike can battle inflationary pressures hurting profit margins by hacking away at CAC while growing LTV at the same time.
- Showcasing the badge on top of funnel content assets across relevant acquisition channels like paid ads, landing pages, emails, lead magnets and social inventory can improve click-through rates for high-intent shoppers by up to 40%.
- Turn browsers into shoppers by using the trust badge to drive email & loyalty program sign ups, extending the opportunities to earn revenue from your customers over an elongated timeline.
