Online lead generation encompasses a wide range of tactics, campaigns, strategies and channels depending on the platform on which you’re aiming to capture leads. In previous articles we covered a bunch of lead capture best practices once you actually have a visitor on your site. But how can you get them there in the first place? The answers are not always so straightforward.
You may only find success with one or two of these strategies. That’s OK. Evaluate each one carefully in the context of your revenue, your resources, your marketing goals, and your competitive landscape. As much as we believe in the effectiveness of these lead generation strategies, there’s no universal formula for growth. What works for one brand, may not work for another.
Please know that while your business can incorporate any and all of these strategies, you absolutely do NOT need to try all of these. In fact, doing so would probably be a bad idea. Because all businesses are unique, what works for one may not necessarily work for another. But inherently in that disclaimer also lives an opportunity to test out strategies we recommend for your product(s)/service(s) because certain best practices are best for a reason. They get results regardless of industry or niche. The fun part is figuring out which ones to dial up or dial down for your own business.
Check out some of the strategies listed below for lead gen marketing inspo!
Create a LOT of opt-in opportunities and make them irresistible
Webinars, whitepapers, case studies, free reports, and live demos… opt-in opportunities are all in play, especially at the top of the funnel. Turn every blog post into an opt-in page. You can give away checklists, frameworks, recipes, PDFs, worksheets, resource guides, eBooks and more. You are only limited by your imagination!
While some or all of these strategies might be effective at generating leads, we’ve figured out a way to enhance the likelihood of users performing the actions you want them to take using strategically placed trust badges at critical conversion touchpoints. For instance, a well placed trust badges on product images and videos is the number one way to increase click-through rates and increase add-to-carts. Trust badges underneath CTAs on form fills & landing pages is another great way to convince potential customers that your brand is legitimate and worth taking suggested action to complete the desired next steps. Trust badges in paid ads signals to browsers that your brand stands out from the rest and has been vetted by a credible 3rd party. Test it out, see what works best for your brand!
In addition to the different types of content you can create, you might try moving the opt-in form around so that it works with a specific pop-up. These actions can be executed during the few seconds of mouse inactivity from a user or when a user is scrolling up towards the search bar to click on a new tab. An exit intent form is valuable in this moment so you can make a last ditch effort to exchange value for critical list building information. Force users to make a decision. Do they want this or not? It’s easier to say no when the option is just sitting there in the sidebar and saying no is as easy as ignoring it.
Through collected research over the last 20+ years, adding irresistible opt-in opportunities has helped brands increase conversion rates by as much as 20-30% for some brands. When they add trust badges to high converting opt-ins, that number can increase by as much as 100%.
You can’t make internet browsers say yes to your product(s) or even your call-to-action, but you don’t have to make it so easy for people to say no either. It’s mindful shifts like these that provide another way of thinking about your strategies.
Make sure your brand is using the right lead generation tools in your tech stack
Over many years of working with companies, the most successful marketing teams always use a formal system to organize and store their leads. This has evolved over time when new tools become available but there is always some sort of intentional system of processes at work. And over the course of the last decade, the marketing technology universe of lead generation tools, commonly referred to as Martech, has exploded with new and exciting lead generation software.
During your typical day to day routine, how much do you really know about the people visiting your website? Do you know their names, their email addresses or their IP address? How about which pages they visited, how they’re navigating around your site or your social channels? And what do they do before and after filling out a lead conversion form? Where do they go next after bouncing from your site?
Chances are you’re having a hard time connecting with the people who are visiting your site if you don’t know the answers to these questions. Don’t worry though, you’re not alone! You’d be surprised how many brands fly by the seat of their pants so to speak when it comes to the granular nitty gritty marketing details. But in the end, these are questions you should be able to answer — and you can with the right lead generation tools.
There are a few different tools and templates out there that’ll help you create different lead gen assets to use on your site:
- Hubspot has some super helpful Lead Generation Software Tools worth paying attention to! Their lead capture and contact insights features are free to use, which will scrape any pre-existing forms you have on your website and add those contacts to your existing contact database. It also lets you create pop-ups, hello bars, or slide-ins — called “lead flows” — that’ll help you turn website visitors into leads immediately.
- Visitor Tracking tools like Hotjar have honestly changed the game for many marketers. It has a heatmap which creates a color-coded representation of how users navigates your website. Using a tool like this and doing a proper audit of user behavior helps you understand what users want, care about, and do on your site within minutes and it’s all at your fingertips! It records visitors and tells you where they spend the most time on your site. You can use it to gather information on your lead generation forms, feedback forms and surveys, and much more.
- CTA Templates: Who doesn’t love a good template? You’re pumped that other people did the testing and research for you so that you can sit back and watch your brilliant landing pages collect targeted leads. Well, once again we have to give kudos to Hubspot because they graciously put together 50+ free, customizable call-to-action (CTA) templates in PowerPoint that you can use to create clickable CTA buttons to use on your blog, landing pages, and elsewhere on your site.
Always be testing but test the right way
It can be easy sometimes to fall into the trap of thinking just because something worked for one business that it will work for you. You always have to take into account the industry you’re in, the niche you’re in, your customers’ preferences, etc. That doesn’t mean you should ignore great advice though either. When you stumble upon valuable nuggets you think you can use, make sure that you test, test, test – and do it right.
What does “do it right” actually mean though?
Split testing is a fantastic place to start. We recommend trying it even where you think you may not need to because sometimes the results amongst your audience will seem counterintuitive to what you and your team would have predicted the outcome to be, but this is why testing is critical. Sometimes experimenting with tiny words like the use of “my” or “your” or “we” can have significant conversion implications that you just wouldn’t expect.
We came across research that suggested the point of view from which the copy was written actually resulted in 22% fewer conversions! Point of view can be powerful. Indicating possession to the potential customer may seem like nothing to you at first but we’ve seen that proper framing can help you achieve conversion results ranging anywhere from a 40-90% increase. After some tiny tweaks and intelligent testing, changing something as simple as “your” to “my” may just give you that monster conversion boost you’ve been searching for!
Other aspects we recommend to test for are immediacy, concreteness, strength and positioning of your call-to-action and images among others. Split test your headline, your button copy and your background image as well can help lead to some quick wins. The results might surprise you, but you’ll be making better, more informed optimizations in your lead generation process.
Making landing pages clear and easy to take action on
Why is this landing page so effective? It doesn’t require the user to process very much information, like a 3-minute video or a whole page of copy would. It outperforms a free report because information is abundant everywhere all the time causing a lot of people to feel information overload. People don’t really want to download something even longer to read but providing tangible value always finds ways to beat the odds.
Anyone can do this – all niches benefit from clear, concise landing pages.
Keep your messaging consistent across channels and deliver on your promise
Building off of what has been discussed above, the highest-converting lead gen campaigns are the ones that deliver on what they promise and create a seamless transition from ad copy and design to the deliverable itself. When your business presents a live offer, make sure that the message is consistent throughout the process. Make sure your offer is providing value to everyone that engages with your lead capture form and that everything in this process is on brand with who you are as a company.
What we mean by this is that the aspects of your lead gen campaign should mirror everything else on your website, on your blog, the voice with which you write your emails and within the product that you will eventually try to sell. If not, you may run the risk of confusing your prospects which may then cause your business to suffer missed opportunities. Your campaign should be about more than just obtaining an email address — it should be about developing a new customer and nurturing that relationship over time.
Write better ads!
Most ads just suck. They’re boring, they’re all the same, and one isn’t any more compelling than another. Lots of people think they’re being clever with their copywriting but they’re really just being ineffective.
Take a look at these ads when shopping for blue ties on Google:
If you’re the searcher and you need a blue tie, you really have no reason other than price or brand loyalty to choose one over the other. This is what some in the marketing industry refer to as an AdWords Jackpot for an advertiser. When everything looks the same, therein lies a huge opportunity to come in with something different and separate your business from the competition!
Writing better ads can raise your CTR (click through rate) above the expected average, giving your Quality Score a boost. Writing killer ads is where your brand’s talent and grasp of your audience can return outsized wins. Successful copy can lower your costs per click and do wonders for lowering your overall CAC (cost to acquire a customer) per channel.
You’ll notice our trust badge on two of the search results above which we feel helps those brands stick out from the competition as well. Not only does it help those images stand out, but the product images look like they’re award winning products next to non winners. While this is not necessarily the truth, the psychological perception in the searcher’s mind has been created. This trust signal draws the searcher’s eye to it and helps improve CTRs dramatically.
Give better offers
Unless you’re one of the very top advertisers out there, there’s a ton of room for conversion rate improvement. In fact, the top 10% of landing pages have conversion rates 3x to 5x the average. How do they do it?
One creative way is to give better offers. This is far more meaningful than your typical, run of the mill optimizations like changing button color, spacing, font type, etc. Shoppers are hunting for value and they can spot it when they see it.
Every software company offers a free trial. Every plastic surgeon offers a free consultation. Some DTC companies are enticing new customers through buy now, pay later options which is on the newer side but still checks the same metaphorical boxes consumers need to see to be convinced to take action. Companies like Honey helps shoppers claim discounts by scouring the internet for special offers. Think about what your brand can offer that is unique, compelling, and offers real value to the visitor. Make your offer irresistible and watch your conversions skyrocket.
We came across a phenomenal offer WordStream tested to the tune of a smashing success by industry standards. Typically they offer free trials like many other companies do regarding their software products. This time however, they decided to test an offer for a free AdWords performance grader tool shown in the image below.
According to them, conversions went through the roof! Why? Their analysis of the successful offer attributes being able to find something non-committal that potential customers could actually use. Wordstream’s offer was very specific about not asking people to take all the steps of downloading, installing, and then actually using their software like they usually do. The non-committal nature of the offer delivered value to the user and lured them into their sales funnel in an organic way that minimized friction points. According to Wordstream, this offer has proven to be one of their most effective lead generation strategies ever.
Take the time to understand your conversion rates and the underlying why. If your conversions are 2% or lower, you probably need to try something new and change up your offer. Small optimizations will return small results. On average, the top 25% of advertisers have a 5.31% conversion rate and some in the top 10% are hitting over 11%. The point is not to make you jealous but to change your mindset and help you recognize the opportunity in front of you. There is a ton room for your brand to grow its conversion rate. You just have to be willing to test, test and test some more!
Go nuts with remarketing
Treat remarketing like one of your best friends. Remarketing enables you to tag website/landing page visitors so you can get back in front of them as they go about their business around the web, checking their email, watching YouTube, searching Google, scrolling through Facebook or any other number of social channels. Keep in mind though, after Apple’s privacy update during the beginning of 2021, this process has become tougher for many advertisers because it is more challenging to target users with the right message at the right time. The change has caused a temporary attribution problem that innovative companies are overcoming through the use of first-party and zero-party data strategies.
Simply put, a successful remarketing strategy helps turn funnel abandoners into leads. This is no small thing considering that 97% of people will leave your landing page without converting. That means just the remaining 3% of visitors may convert. You need to make those odds go up. And that’s where remarketing comes in handy. Remarketing amplifies the effect of all of your other marketing activities like content marketing, email marketing, social media marketing, etc. – by positioning you in front of your audience again. Think of it as you get another shot to get your message/product(s) in front of your ideal shoppers. Sometimes changing the offer at this stage, like sweeting the discount, can be what it takes to nudge shoppers over the finish line the second time around.
Research suggests that remarketing using the Google Display Network gives you 92% reach in the U.S., across millions of websites, videos, and devices. In working with brands over the years, we’ve come to find that the rate at which remarketing ads fatigue is about half the rate of regular ads, so we encourage your business to be aggressive!
Use gmail ads to target competitors’ customers
Most industries and niches have competitors in them. Very rarely, if ever, are you truly standing alone in any one category. You know this but another tip for generating tons of leads at the expense of your competitors is intelligently utlilizing gmail Ads.
Gmail Ads are powerful tools for getting right in front of your target audience.
Typically for your brand, no audience is more valuable than your competitors’ customers. With Gmail Ads, you can target your AdWords campaign to only ever reach people who receive emails from your competitors, giving you direct access to people that already use similar products. Can you say cheat code?
There are several ways to do this. One method is to target keywords that your competitors are likely to use. To do this, we recommend signing up for your competitors’ email lists and study the words, phrases and even the creative eventually that they use frequently. Then add your findings as target keywords. By doing this, you can see which words/phrases resonate with your audience in a way that is already live and producing real world results.
A more accurate solution is to target your competitors’ domains. Below is an example of a Gmail Ad from SEMrush, a company that specializes in online visibility management. I receive emails from other online visibility management companies because I’ve visited the site during my research phase or maybe I clicked on an ad scrolling through Instagram. Regardless of the why behind it, SEMrush are clearly targeting leads using domain placements. Doing this can be super effective and seriously impact your conversion rates in a positive way.
Expanded, an ad from revenue intelligence company behemoth Gong looks like this in your inbox:
Using Gmail Ads like this lets you reach the same audience that you’d reach through a search engine marketing campaign, all at a fraction of the cost. Executing cost effective marketing strategies like this can help you increase your overall margins and decrease your CAC. Just like we’ve already stated above with a couple of different lead generating strategies, adding a well placed trust badge in the ad’s design can help build a deeper level of trust with your target audience(s), resulting in higher CTRs, more add-to-carts & increased overall sales conversions.
Create amazing offers for all different stages of the buying cycle
As you might expect, not all of your site visitors are ready to talk to your sales team or see a demo of your product right away. Especially if this is their first visit. A shopper at the beginning of the buyer’s journey is still in the attract stage of the picture above and might be more interested in an informational piece of content like a blog post or an ebook, maybe a checklist or a guide, whereas someone who’s more familiar with your company, and is shopping with higher purchase intent near the bottom of the journey might be more interested in a free trial or demo.
It is crucial to make sure your brand is creating offers for each phase of the buying cycle and offering CTAs for these offers throughout your site. Getting the right message in front of the right user at the right time has become paramount for sales conversion success. That’s why it is also so important that your team is diligent about measuring the different content assets your business creates so you can take stock of which pieces perform better than others. That way you can create more accurate budgets, allocate money appropriately and forecast sales pipeline with more precision. Trust badges come in handy here again by acting as a unique identifier for different business units to quickly filter out which content assets and offers worked at which stages for specific customer profiles and which didn’t. This way brands can amplify what worked quickly and kill what didn’t without wasting unnecessary budget.
Get your customer facing GTM (go-to market) teams involved in a non silo’d way
In order to successfully integrate prospects and potential leads into your funnel, you need to make sure sales and customer success are in agreement with marketing, who own much of, if not all, of the top of the funnel activities. If sales is in agreement with marketing about what qualifies a lead as it transitions to different teams, meaning the lead travels lower in the funnel and is subsequently owned by different business units, you are in good shape. But how exactly will your business know what qualifies as an MQL (marketing qualified lead) and when exactly is it ready to be touched by the sales team (a sales qualified lead is known as an SQL)? Your marketing and sales teams need to be aligned on the definitions and the process of moving a lead from MQL to SQL to opportunity before you even begin to capture leads. Otherwise, you’ll begin this whole process in disarray with multiple customer facing teams interpreting customer behavior in conflicting ways.
Also, be open to evolving your relationship with sales and how you guide leads along your funnel. Your definitions will likely need to be refined over time; just make sure to keep everyone involved up-to-date. SLAs (service level agreements) are often helpful here because they align different teams around similar definitions while also holding different teams accountable to quantifiable, shared goals.
Trust badges can come in handy yet again because regardless of business unit, the customer is either resonating with content or offers your brand is creating or they aren’t. You can speed up the process of understanding what’s working with your prospective customers during different stages of the buyer’s journey to help coordinate and accelerate the success of the company’s overall go-to-market motion by pinpointing which touchpoints are moving the needle more than others. The trust badge can help you identify where your strengths & weaknesses are so you can enhance what’s already working and kill what isn’t quicker. Prioritize communicating the results to each business unit in a frequent, codified way so that all teams are on the same page.
General B2B lead generation best practices and nuances to consider
B2B and D2C business models share many similarities but they are fundamentally different as well. B2B SaaS models in particular require nuanced approaches to lead generation usually because software is being sold to enterprise customers (larger businesses at a high price point) and aligns most efficiently with tiered, recurring monthly fees whereas direct to consumer models aim to optimize sometimes slightly different metrics. Research also suggests that B2B leads come disproportionately from referrals. This pool of potential can be accessed best through loyalty and rewards programs among other strategic tactics.
But regardless of your brand’s lead gen motion, let Consumers Digest show you how you can use vetted, 3rd party trust signals to influence the decision making of your potential customers!
Breaking down social channel specific lead gen strategies
Use social media strategically
While marketers typically think of social media as best for top-of-the-funnel marketing, and it usually is, social media can act as a wonderful low-cost source for lead generation. The key is using social media strategically.
We recommend your brand start by adding links directly to the landing pages of high-performing offers within your Facebook, Twitter, LinkedIn, and other social media posts. Tell visitors that you’re sending them to a landing page. That way, you’re setting expectations appropriately right out of the gate.
Similarly to what’s already been discussed above, you can also use your blog posts, discount offers or other content assets as lead magnets as well. With your different pieces of content, you can do a lead generation analysis to figure out which assets generate not only the most leads but also the most high quality leads, and then make a point of regularly linking social media posts to them. Sometimes trust badges near CTAs in your content can help enhance the relationship between buyer and seller while moving leads through different stages of the sales funnel.
Contests are yet another fun way to generate leads from social media. Contests have the power to engage your followers and they can also be a gold mine to help teach you about your audience(s). It’s a win-win. Sometimes contests are uniquely capable of uncovering behavioral insights that other lead capture techniques are ill equipped to achieve simply because of the offer being marketed or the competitive nature brought out by participating users.
No matter what your lead gen strategy is trying to accomplish or which tools are used to accomplish your goals, it is so so important to remain flexible to changing behavior and remain open to building a culture that prioritizes constant testing/iteration. Your lead generation strategy needs to be as dynamic as the people you’re targeting. Trends change, behaviors shift, opinions morph … so should your lead gen marketing. Use A/B split testing to see what CTAs perform best, which landing pages convert better, and which copy captures your target audience. Experiment with trust badges on different contextual lead gen formats & channels, with different layout changes, design, UX, content, and advertising channels until you find what works.
Facebook Lead Generation
In addition to connecting you to your network of long lost high school friends, your overnight camp buddies, local businesses or your co-workers, Facebook was also designed to be a powerful lead generation tool. In its earlier iterations, companies could use outbound links in their posts and information in their bios/business pages to attract browsers to their websites. However, when Facebook Ads was launched in 2007, and its algorithm began to favor accounts that used paid advertising, there was a major shift in how businesses used the platform to capture leads. Facebook created Lead Ads for this purpose.
Since then, Facebook has launched a ton of new ad features and acquired many other channels that have capabilities to run ads to your target customers – think messenger, Whatsapp and Instagram for starters. You can create different ads for different purposes (awareness, branding, lead gen, carousel etc) while targeting different audiences. From there, you can even create coveted lookalike audiences for good measure. Serious advertisers know how effective Facebook’s pixel is for their businesses and its inclusion in the marketing stack has helped pave the way for remarketing strategies to thrive in today’s eCommerce environment. It’s wild to think that 22% of the world’s population is made up of active Facebook users, including 68% of adults in the United States. Below we’ve compiled just a couple more relevant statistics that prove how impactful Facebook is for your business’s lead generation activities:
- 66% of social media users log on to learn about new products and services.
- Customers who like a business on Facebook are 79% more likely to make a new purchase than non-fans.
- Facebook’s hyper-targeted Custom Audiences feature lets you advertise so specifically that advertisers have seen their new customer acquisition costs decline by as much as 73%.
- When it comes to building awareness, the average cost per thousand impressions (CPM) for Facebook ads is around $7.29 versus upwards of $35 for television commercials.
All in all, it seems pretty clear that Facebook has a great deal of potential when it comes to delivering an appreciable return on any business’s marketing investment.
Twitter Lead Generation
Twitter introduced Lead Generation Cards in 2013 to allow users to connect with brands. It’s a place where brands and businesses can expand their reach and grow their audience by turning followers into prospects through the platform.
Although Twitter Lead Generation Cards have since evolved into an entire Twitter Business platform, the overall principle of introducing a simpler interface for Twitter users is still the same. And honestly this feature of Twitter is being tinkered with constantly it seems. Ultimately, generating leads on Twitter is all about making it as simple as possible to move followers from a Tweet you publish to your profile, to your landing page and to your website so they can hopefully convert and make a purchase.
Some of the best ways to generate leads on Twitter are to:
- Start a Twitter Business profile (Do this ASAP if your audience is on Twitter).
- Connect with your already established audience, upload your current email lists, and “follow” them on Twitter.
- Put a call-to-action button on your profile asking users to subscribe to your emails.
- Use #hashtags and keywords in your bio to make your business easily found. SEO principles still help here.
- Send out Tweets to the Twittershpere requesting users to link, follow, retweet, and subscribe to your account.
One of the best features about the Twitter Business platform is that through a Twitter Business page, you are able to generate different calls to action where customers don’t have to leave Twitter to sign up for your newsletter. According to Twitter, Twitter Business profile users increased their sales by 69% after customers started following them on Twitter.
Lead Generation Cards allow Twitter users to securely share their email addresses to connect with businesses without the hassle of leaving Twitter. A user’s name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click “Submit” to become a lead.
In one specific use case, we have seen some businesses leverage Twitter by using lead gen cards to convert followers into subscribers. If your business uses Twitter and has a Twitter Ads account, you can create lead generation cards, which can then be attached to any tweet. These cards can include an email subscribe form for converting your followers into new signups.
LinkedIn Lead Generation
LinkedIn has been increasing its stake in the advertising space since its early days. In fact, according to research collected over the last decade, 82% of B2B marketers use LinkedIn for content marketing. This is mainly because LinkedIn is often frequented by top-level influencers, decision-makers, and industry thought leaders. While that number may be smaller for DTC businesses, depending on your product, your niche and your audience, the number of brands finding success through content marketing on LinkedIn is increasing year over year.
Armed with the right strategy, you can grab users’ attention and grow your business while generating leads. You can also use LinkedIn to increase website traffic and reinforce brand credibility. A robust LinkedIn lead generation strategy can really take your business to new heights. However, promoting your brand on LinkedIn can be tricky because you run the risk of appearing overly promotional if you’re not very thoughtful about how often you post content or how salesy vs educational your audience prefers your content to be. Those are some of the little nuances about using LinkedIn to generate leads.
Some of the most effective ways we’ve seen brands use LinkedIn to connect with users beyond their existing connections and followers is through some of the advertising options the company offers. For example, the simplest way for most brands to start is by creating sponsored posts containing your most engaging and valuable content. LinkedIn facilitates extremely specific and precise targeting which super helps you reach the right audience(s). We’ve also seen employees help redefine the lead gen loop beginning with content they post from their own personal accounts directed at educating their networks about how their companies are executing x, y and z strategy while they simultaneously turn themselves into respected thought leaders. If employees are happy and willing to do so, it’s a fantastic marketing extension for the brand to benefit from.
You can also create SEO-friendly ads that drive qualified traffic to your website through LinkedIn advertising. Always keep in mind, regardless of which channel you are using, that compelling calls-to-action and personalized messaging in your ads helps maximize your conversions.
Also, when it comes to lead generation, LinkedIn created Lead Gen Forms, which auto-populate with a user’s profile data when they click a CTA, making it easy to capture information. If you’re still not convinced, your business can also create sponsored InMail campaigns to reach the LinkedIn inboxes of your potential customers/brand evangelists using personalized messaging through LinkedIn’s Sales Navigator. LinkedIn Pulse can help your business tap into LinkedIn’s online news aggregation feed which was designed to help members share engaging content with their audience at a larger scale. You also always have the option to join LinkedIn groups and cross-promoting your posts on other platforms.
The newest kid on the block: TikTok Lead Generation
TikTok recently launched a new kind of ad objective: TikTok Lead Generation. This new feature, which works very similarly to Facebook Lead Ads, allows marketers advertising on TikTok to have a seamless and frictionless interaction with their potential customers directly on the TikTok platform.
It’s been shown that TikTok creates a pleasurable experience for viewers, so much so that it makes them more receptive to brand messaging and calls-to-action. TikTok In-Feed Ads achieved 23% higher detail memory than TV ads, while TikTok TopView ads outperformed TV by 40%. As you can see, it’s never been a better time to crack the platform; if you want to rest safe knowing that the content you create will do your brand justice, you can always use TikTok templates.
As the 6th most popular social platform in the world, TikTok Lead Generation Ads allow your potential customers to share their contact information with you directly on the TikTok platform, without having to go to a different landing page and wait for it to load. This way, you are able to publish an in-feed video ad that is connected with an Instant Form. This form is already pre-populated with some of the basic user’s info – that are gathered from their TikTok profile – and can also be fully customized according to your industry, marketing needs, and business scenario.
TikTok Lead Ads are a great solution for all businesses who are looking to expand their reach and learn more about their audience, by gathering lead data very quickly and easily, which allows them to act on their prospects immediately.
Rapid growth needs serious lead generation strategies
Throughout our company’s six decades of working with brands agnostic of industry/niche, we have seen companies achieve greater success at a far faster clip than average when they almost obsessively prioritize lead generation as a process but even more so when they’ve taken the time to find out which strategies work and which don’t. If you want to grow and grow fast, you need to prioritize your lead generation strategies and use tactics like the ones we’ve recommended above to get as many qualified prospects as possible into your funnel.
In any given lead generation campaign, there can be a lot of moving parts. We totally understand that it can be difficult to tell which parts of your campaign are working and which need some fine-tuning. What exactly goes into a best-in-class lead generation engine? Testing out different tactics will show you the way! We recommend you approach such an important top of funnel process by not being rigid or locked into any one way of doing things. But instead, we feel it is paramount that your business remain open to adjusting your tactics as customer behavior changes and new technologies present themselves. An adaptable mentality will be your best bet to win the day, every day, as lead generation strategies inevitably evolve over time.
